The new revolution of social media is sweeping the fashion industry by storm, and top fashion brands aren’t skipping out on the newest trend. Twitter, Pinterest and Instagram are a few of the many social outlets that top fashion brands are partnering with. Pinterest is a popular social network that is already responsible for 23% of the social media purchases. The topic of product conversation from the people is not something that fashion designers should stay away from. Here are the top 6 tricks that can make or break your fashion brand.
1. Pictures are Worth 1,000 Tweets
Social media is becoming the number one platform for all fashion brands. The topic of conversation amongst consumers is a great way to get involved and interact between customer and consumers. Social outlets like Pinterest, Tumblr and Twitter are popular networks that generate a lot of media and traffic.
2. Tailor Your Message
Another tip that fashion brands are using is the ability to know their audiences. Fashion houses are able to attract both the Twitter and Facebook users based on their messaging. When it comes to Instagram compared to Twitter, Instagram is visual and is able to capture key interest that twitter users wouldn’t normally appreciate. Whether as Twitter, some fashion brands like Kate Spade are using hashtags like #ohnewyork, to lighten up the conversation and connect with their fan base.
Instead of just pushing the products on the daily, fashion brands are trying to tell a story rather than sell one. Certain brands like Christian Dior created “Secret Garden- Versaille” a video that promoted a luxurious new collection. Instead of posting an Instagram picture of the collection, Christian Dior did something out of the box and uploaded their video to YouTube. It not only expressed the fashions, but also told a story in the process.
4. Don’t be such a Follower
Fashion industries aren’t just gaining followers but are interacting with them. Fashion brands are using trending hashtags and hosting contests, to establish a relationship with their followers. By using contests and promotional products, they are allowing the social media follower to become engaged and involved in a conversation. Also with the use of YouTube and other social networks, fashion industries have embraced in the idea of the customer being the seller. User-generated content allows the fans of the fashion brand to sell free content, which you as the fashion label gain beneficial rewards and site traffic.
5. Spanx aren’t the only thing that’s fake in fashion
With the increasing popularity of Twitter, many fashion CEO’s and designers are connecting with their fan base by setting up their very personal account. By being yourself and showing your viewership the good the bad and the ugly, a new meaning is given to the customer and consumer relationship. Expressing yourself and giving a personal side, you can take your brand to the next level.
6. Offline was so last season
As social media gains more followers and the fashion industry flourishes, more and more fashion houses are using the internet to connect in numerous ways. Through the use of their websites or YouTube, fashion brands are allowed to connect the downtown streets of New York to your bedroom by the use of streaming video.
Pinterest is also another website many fashion brands’s are using these days. Last month, J. Crew debuted their fall collection through Pinterest and in the process gained a relationship and word of conversation between them and the internet.
CEO of Burberry, Angela Ahrendts is taking the idea of social media and fashion to a whole new level. She made it on the cover of Forbes magzine and multiple other covers because of her creative abilities and high tech fashions that she’s incorporating into a new Burberry store. With the shift and development of social media being a central commodity, she embraced this new generation era and took it to new heights than any other fashion design or label has done before.
Although social media is continually rising in popularity, there is a chance that some fashion brands could adopt and then throw away it as if it were last season. Fashion industries are quick and responsive. One day you could be in and one day you could be out, I’m not talking about the loss of wifi connection. But beware of the trial and adoption theory when it comes to certain fashion brands.